Why you need a Website for your Music Brand

Search Engine Optimization (SEO)

Search engine optimization is how you get found by potential customers via google search (or any other search engine). Best practices let you focus on your targeted keywords. This way potential clients or fans might land on your website when searching for that keyword. Relying on social media to do this for you is very limiting since you will only be displayed to the users of the platform and not to the rest of the Internet.

It's yours. Truly!

Remember what happened to my space. Well if you were with younger you probably don’t. Sol asked yourself the question what would happen if they would shut down Instagram. How many of your followers would you be able To reactivate tomorrow. How many Of your followers will truly remember you. Social media is great, but the point is it’s just a service. It’s not something that you own. This is the benefit of having a website. If you have an engaged audience that is visiting your domain. It doesn’t matter who your provider is. And even if your provider should fail, then you still could move your domain to another provider. Nowadays it’s not super expensive to own a website, but the benefits of having one or truly life-changing for your business.

Control your funnel

Have full control of where are you redirect your fans to. Create dedicated landing pages for your different offers.Remember that you will later have the data of who is signed up on which of your landing pages. This way you will easily know who is your best customer or fan. You can also create hidden pages that are only accessible via a private link and not via Google search. Even with only a few people make it there, you will know that those people are really engaged customers.

Shop

Create your own shop, sell anything you want. You can sell literally anything, you can make a fashion collection with your brand and logo, you can offer virtual products. You can even sell affiliate products, this way you don’t even have to produce them. And remember if it’s virtual you can sell it literally all over the world.

Gated content

Finally you can’t really know your numbers, additional tools such as Google analytics or similar software lets you dive dive deep into the data of your website. Understanding where when who and what happens On your website is crucial to taking further decisions.

Analytics

Finally you can’t really know your numbers, additional tools such as Google analytics or similar software lets you dive dive deep into the data of your website. Understanding where when who and what happens On your website is crucial to taking further decisions.

A place to bring it all together

Of course, now you have IG Facebook TickTock snap and so on, it’s crowded place. But also Every platform has their benefits but also their limitation. On your website you can bring it all together, from the selfie of the day to your latest release. And you’re not competing with millions or billions of other creators for the attention Of your customer. When somebody is visiting your website, you have his whole attention. Take a chance and convert him tour loyal customer and lifelong fan

Set up a retargeting campaign

Remember the Facebook pixel? Yeah that’s the one that follows you everywhere, creepy right. And currently there are many changes in the politics of privacy and data collection in third-party pixels. Nevertheless,The pixel is not dead yet. What the pixel allows you to do is to collect data about whoever visited your page. This way you can set up a retargeting campaign on Facebook and show your visitors your next ad and give them a reason to come back to your website.

Additional tools

Make use of a CRM (Customer Relationship Management) to integrate on your website and build a real connection with your fans. Create Marketing Funnels for your new Release or for an evergreen product. Make use of advanced SEO settings, additional shopping opportunities and advanced theme customization with Elementor.